CATALOG DESIGN

This project marked my first experience designing a multi-page catalog. I developed the concept for a fictional second-hand, high-quality camping product company and was responsible for every aspect of the catalog, from photography and product descriptions to layout and design. I carefully selected typefaces to ensure strong hierarchy and readability, keeping the target audience—outdoor enthusiasts—at the forefront of my design choices. I worked to make the catalog not only visually appealing but also engaging and relevant to those interested in sustainable, high-quality camping gear. Throughout the process, I focused on maintaining good flow and readability while balancing the design elements to create a cohesive and professional layout.